Everyone wants to own a title agency. But it’s not easy money.
Can we stop pretending that title is easy? For as long as we’ve been in the industry, real estate sales and mortgage people have wanted to get into the title business. Or rather, they’ve wanted to capture the “easy” money flowing through the settlement side of the transaction. Too many have seen dollar signs, but […]
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Is title easy money?
For as long as I’ve known, real estate sales and mortgage people want to get into the title business. Most see a title company as an ancillary business: hire Betty the ‘processor’ to ‘run’ your title company, set it and forget it. Collect your checks. People confuse not understanding the title business with thinking it’s […]
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Real estate’s little elves
There are a lot of people involved in any real estate transaction. More than anyone probably thinks about. Some are in the front of the house, working with buyers and sellers. And some are behind the scenes making the donuts. A Title Company is probably the most critical ‘behind-the-scenes’ player; in control of the outcome […]
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Title companies are wimps
I’ve been walking around for years with my jaw wide open at how title companies describe themselves, position themselves, market themselves and talk about themselves to the world. The following is an actual quote from the website of a title company: “your relationship with your title agency is one-sided… your brokerage does all the work […]
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